DoorDash has become one of the fastest growing online food ordering and delivery services, supporting over 300,000 restaurants in the U.S. and Canada.
In 2019, DoorDash edged out Grubhub for the lead in the food delivery market, as reported by CNBC. DoorDash saw a 114% increase in sales, while the overall market grew 40%. Projections for 2020 looked strong with $220 billion of restaurant sales coming from online food delivery, according to Morgan Stanley.
2020 quickly took a turn that no one expected with the coronavirus (COVID-19) pandemic drastically changing all of our lives. Businesses everywhere are still adapting, if they can, by changing how they operate in this new “social distancing” world.
Thankfully, restaurants are able to stay in business if they can limit service to drive-thru, take-out or delivery.
With DoorDash, hungry guests can easily find you when they are ready to order delivery or take-out. As with other consumer marketplaces, your ratings on DoorDash play a crucial role in whether guests choose to order food from you or not. This is why monitoring your ratings on DoorDash is so important.
DoorDash Ratings Drive Sales
Ratings on DoorDash are no different than ratings on top sites like Yelp, Google and Facebook. Guests decide which restaurants they choose based on ratings. Restaurants with the best rating will get chosen more often. The best rating is not always 5-star or even 4-star. The “best” is relative to you and your competition.
If you expect guests to choose you more often, your DoorDash rating must be better than your competition. To get a better rating than your competition, you must monitor your reputation and provide a great guest experience.
DoorDash does not offer guests the ability to leave reviews with ratings like other top sites. Guests that order food through DoorDash provide a star-rating for the food and a star-rating for the delivery experience. These ratings roll-up to one all-time average rating for your restaurant, which other guests use to make a buying decision.
This makes monitoring your ratings and engaging with your guest equally important across all top sites so you can understand what your guests are saying, which impacts your ratings … and ultimately your sales.
Monitoring your ratings and engaging with guests, for all of your locations, across all top sites, can be nearly impossible without a simple guest engagement solution.
A Simple Guest Engagement Solution
Merchant Centric’s simple guest engagement solution allows you to instantly pick any number of competitors and see how your ratings compare across top sites. This allows you to quickly see if you have the “best” rating among your competitors, for each of your restaurant locations.
While DoorDash doesn’t include reviews for guest engagement, sites like Google, Yelp, Facebook, TripAdvisor, OpenTable and Grubhub do. Merchant Centric makes it easy to engage with your guests across all of these top sites in one place. You can instantly see what your guests are saying to understand what issues impact your ratings so you can make informed business decisions.
DoorDash makes it easy for guests to find and order food from you, but they also become a third party in your overall guest experience. This is why monitoring your reputation is so important.
Monitoring and engaging with guests across all top sites is crucial for sales growth and protecting your brands reputation.
No matter what guest engagement solution you leverage to manage your reputation, it’s important that you give your guests the same great service, whether online or in-store.
If you are interested in the Merchant Centric guest engagement solution to drive sales, request a demo today.
