Turn Guest Feedback Into Actionable Insights
Get Real-Time Insights from Any Guest Feedback Source
“Merchant Centric has been a great partner for Fuzzy’s and our franchisees. Their tools, like their Business Performance Analytics, helps our owners and operators see where they rank against the rest of the system and against their competitors…and what matters most to our guests to drive sales.”

“The tools are intuitive, scalable, and backed by a team that truly understands multi-location brands. Merchant Centric is an invaluable partner in strengthening our customer experience, brand reputation, and bottom-line performance.”
How it Works
Business Performance AnalyticsSM
&
The Spotlight Report
Merchant Centric Business Performance AnalyticsSM transforms guest feedback and sales data into actionable insights that are easy to understand, validate, and act on.
You will see how your locations fit into performance groups based on the strong correlation between guest ratings and sales.
Based on your top and bottom performers, you will be able to see which themes mentioned in your guest feedback have the greatest impact on sales like service, staff, price and timeliness.
The Merchant Centric Spotlight Report makes it easy to understand and track how key themes are mentioned in your guest feedback, from brand to location level, so you can take action and measure progress.
Simple reporting focuses all levels of management on reducing complaints and increasing praise in the areas most important to guest satisfaction and sales growth.

“The entire Porto’s team absolutely loves the Merchant Centric Spotlight Report. Within a short period of time, we’ve seen just how beneficial this report can be to our entire organization to focus on what matters and grow revenues.”
Get Insights You Can Trust
Leading Brands Rely on Merchant Centric for Insights that Boost Guest Satisfaction and Drive Sales



