Merchant Centric has collaborated with Nation’s Restaurant News in the last few months to develop the ‘Happy Customer Index.’ By leveraging proprietary software that aggregates customer feedback and measures brand sentiment from millions of ratings, reviews, and comments across sites such as Google, TripAdvisor, and others, we can offer a quarterly look at the top performers across various segments.
This article takes a deeper look into three key themes — food, price/value and loyalty/referral — to determine the strongest established and emerging fast-casual brands in terms of guest satisfaction related to these themes. We call this measure a brand’s Theme Performance Score (TPS). If the measured TPS is higher than one, it indicates that guests mention the brand positively more often than negatively; for instance, a score of 3.5 indicates that a guest mentioned that theme positively 3.5 times more than it was mentioned negatively. Conversely, a score of 0.5 indicates the theme is mentioned positively half as much as it is negatively.
The Happy Customer Index will offer a quarterly look at the top performers across a variety of categories with the highest TPS measured by our AI technology. First segment: fast casual.
Fast-casual restaurants continue to grow in popularity among consumers. In fact, many of them have garnered rave reviews from their customers. Here are the top 20 fast-casual restaurants with the best customer satisfaction ratings:
| Top Established Brands | Top Emerging Brands |
|---|---|
| Chicken Salad Chick | Yats Cajun Creole |
| Cheba Hut | Gandolfo’s Deli |
| Clean Eatz | Bellagreen |
| Velvet Taco | Flatbread Company |
| D’Angelo Grilled Sandwiches | The Melt |
| Skyline Chili | Mark’s Feed Store |
| Maple Street Biscuit Company | Joella’s Hot Chicken |
| Biscuitville | Wildflower Bread |
| Muscle Maker Grill | The Great Greek Mediterranean Grill |
| Greek’s Pizzeria | Taco Bus |
If you’d like to learn about these brands’ performance in detail, click here to see the entire article.
We increase revenue for businesses through enhanced customer engagement and by shining a spotlight on vast amounts of consumer feedback to deliver insight and actionable intelligence. Learn more or schedule a demo today.
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Source:
Merchant Centric. (2023, March 15). 20 Fast Casual Restaurants with the Best Customer Satisfaction. NRN.
Retrieved from https://www.nrn.com/fast-casual/20-fast-casual-restaurants-best-customer-satisfaction
