Dig Into Your Merchant Centric Marketing Score

Your Marketing Score measures how well your business is using top sites to attract and retain customers. This score is based on information Merchant Centric collects on your business which can be seen on your Competition page.

The Marketing Score is based on your Reviews Score, Visibility Score, Social Score, and Promotions Score. Compare your Marketing Score to your competitors.

Let’s take a look at the individual scores that your Marketing Score is comprised of:

Reviews Score

Your Reviews Score represents your reputation consumers see when they find you online, based on the star-rating and amount of reviews your business receives. This score can go negative if your average star-rating goes down due to excessive negative (1 or 2-star) reviews. The pie chart breakdown of sentiment only counts reviews where sentiment is available. See how your Reviews Score compares to your competitors.

Visibility Score

Your Visibility Score represents the status of your listings as to how well they attract customers to your business. This score increases when your business is found on top sites, information is displayed correctly, and listings are enhanced with additional features to attract customers. You can enhance your business listings by adding categories, business descriptions, hours of operation and more to improve your Visibility Score. See how your Visibility Score compares to your competitors.

Social Score

You Social Score indicates how well your business connects with customers via the social media sites Facebook and Foursquare. Customers may be connecting with your business on these sites and you may not even know it. The more customers that “Like” and “Check-in/Visit” your business, the more you are able to encourage them to come back and tell their friends about your business.

Promotions Score

Your Promotions Score measures how you are using offers and promotions to attract customers to your business. This may include coupons available from your business’ website, as well as, those on Valpak and Money Mailer, Groupon, Living Social and other deals your business may be running.

Tracking these scores is helpful to see what you are doing well and what you may want to focus more effort on. Your Marketing Score, which represents all of your individual scores, will always be visible in the header of your Merchant Centric account.

This single score makes it easy for you to measure your progress and track how you compare to businesses you have picked as competitors. Your score will change based on how your business is doing in each of these four areas and you will receive monthly alerts emailed to you in a mobile friendly format.