In today’s technology-driven society, franchisors and franchisees know that they need to collect as much data that relates back to their digital footprint as they possibly can in order to better understand which practices they should continue in the future and which ideas are a waste of time and money. But considering how much information is actually out there, it can be tough for brands to figure out what data deserves the most attention. That’s where Merchant Centric comes in.

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