Google+ business listings are displayed first in Google search results, regardless of whether sites like Yelp have listings with more reviews, higher ratings or more visitors.

Capitalizing on this system is very important because of these statistics:

  • 92% of consumers now read online reviews.
    • Only 13% of those consumers consider using a business that has a 1 or 2 star rating.
  • Your overall rating is the number one factor used by consumers when judging a business.

The stats listed above are courtesy of BrightLocal’s Local Consumer Review Survey 2015. These findings highlight the ever growing need for your business to reflect a positive (trustworthy) rating online, and the purpose of this discussion is to help you get more reviews, starting with the site that will likely show up first in a Google search: Your Google+ business page.

There has been a great deal of speculation as to why Google seems to have a tendency to display its own content first. Even though there is no telling exactly why, this is certainly something business owners and marketing managers should be aware of.

Before you can begin to focus on getting more Google reviews, you must first ensure the business you manage has a complete and compelling Google+ business page (learn more about that here). Once that task is complete you are ready to focus on getting more reviews with these simple strategies:

1. Word of Mouth

A polite request to provide feedback is always a great way to get authentic reviews. Simply ask your customers to search for your business name and city on Google. They can write a review for your business directly from within the search results.

2. Link to Your Listing

In your email signatures and in the footer of your website, add a simple message like “Tell us how we’re doing,” linking to your Google business listing.

Copy the link below and change “Merchant+Centric+Westlake+Village” to your business’s name and city, using a plus sign (+) for spaces (where applicable), to create a link to your listing in search results:

https://www.google.com/search?q=Merchant+Centric+Westlake+Village

3. Print Marketing

QR codes are two-dimensional barcodes that can be scanned with a smart phone to access a website. You can place QR codes on business cards or any other printed marketing collateral.

Generate a QR code, at no cost, here: http://goqr.me using the link created above. Your customers will be able to quickly access your listing and easily write a review for your business (as shown below).

If you don’t have time to do this work on your own, or if you have any questions about the process, Merchant Centric can help you focus on getting more Google reviews. After all, reviews equal revenue!

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Questions? Please call (818) 889-1688 or email us at your convenience.